雅思写作范文分析:产品广告

发布时间:2013-09-09 16:09:02 来源:杭州朗阁培训中心 编辑:杭州朗阁小编
  产品广告在广告市场上是比较受企业家欢迎的,尤其是中小型企业,他们比较有时间和精力去管理和协调。 产品广告目标在于推销产品,其核...

  产品广告在广告市场上是比较受企业家欢迎的,尤其是中小型企业,他们比较有时间和精力去管理和协调。 产品广告目标在于推销产品,其核心是要采用各种方式介绍、宣传产品的特点和优点,利用各种劝说内容和形式,诱导人们购买。如各种削价销售广告,抽奖 广告等。

  在买方市场趋势日益严重的新经济形势下,企业的市场营销在市场经济条件下也日益向品牌集中。可以说,品牌营销组合策略,在企业市场营销中起到的作用越来越重要。如何提高企业营销市场占有率?品牌营销渠道有那些?国际品牌网认为,品牌营销渠道主要体现为品牌的渠道,促销也是围绕品牌来促销,价格也以品牌为主来定价。讲产品分销渠道和促销,往往不是泛泛地谈论某种产品的渠道和促销,而是讲某种品牌的产品渠道和促销;讲价格也是讲某种品牌的商品价格,而不是一味地讲产品价格。

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  下面,朗阁为大家整理了雅思写作的范文:产品广告,大家可以参考下!

  To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

  Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

  The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.

  Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.

  In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time. (Essay created by Jeenn Lee Hsieh)

  品牌营销组合与市场营销组合相对应,品牌营销组合的基本组成部分也就包含了品牌的产品组合、品牌的渠道组合、品牌的促销组合、品牌的定价组合。作为知名品牌营销机构-国际品牌网本期为广大企业家以及营销人员重点讲解品牌的产品组合,通过品牌营销组合策略来分析企业如何提高产品市场占有率。


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